Does your business have a website? How do you measure its efficiency?
Is the tendency good enough, or do you have a feeling that the results
are not as good as they could be? Sometimes it's hard to understand why
the website doesn't do well, fails to produce the expected results. A
website may look like there was a fortune spent on it, but still it
doesn't perform its intended purpose, whatever it is. There are a lot of
possible bad qualities that can make you feel that your website is a
waste of budget. The same bad qualities can easily repel visitors. And
it's better to avoid these from the beginning than to correct after the
website is up and running (well, if possible).
1. Excess Of Anything
A visitor won't like a website that's overloaded with text, striking and distracting colors, animations, style elements. Besides, it's simple to get lost and confused in such a mess. Even if it's a structured mess, excess is never good. At least business websites fall into the category of websites that mustn't be overcomplicated and overcolored. This is a bad characteristic that will simply prevent your visitors from doing what you want them to: find your contact details, read your blog section or view your portfolio.
A visitor won't like a website that's overloaded with text, striking and distracting colors, animations, style elements. Besides, it's simple to get lost and confused in such a mess. Even if it's a structured mess, excess is never good. At least business websites fall into the category of websites that mustn't be overcomplicated and overcolored. This is a bad characteristic that will simply prevent your visitors from doing what you want them to: find your contact details, read your blog section or view your portfolio.
2. Loading At A Snail's Pace
Slow websites is a perfect reason for a visitor to leave the website at once and never come back. There is just a couple of seconds for a website to catch the visitor's attention. These seconds are vital to make your visitors understand that they are in the right place, and they have finally found what they've been looking for. If your site is really heavy, be careful and avoid pointless content/multimedia. You can decide on making it load in parts, element by element, from the upper side of the screen. Making that is your developer's task.
Slow websites is a perfect reason for a visitor to leave the website at once and never come back. There is just a couple of seconds for a website to catch the visitor's attention. These seconds are vital to make your visitors understand that they are in the right place, and they have finally found what they've been looking for. If your site is really heavy, be careful and avoid pointless content/multimedia. You can decide on making it load in parts, element by element, from the upper side of the screen. Making that is your developer's task.
3. Stagnancy And Boredom
Being stagnant and being boring is the thing that will make people unwilling to revisit your website. The cure is regular updating with fresh offers and new content. Many business websites have their own blog that covers relevant topics that visitors may find interesting and useful. Just because it's business mustn't mean it's got to be boring.
Being stagnant and being boring is the thing that will make people unwilling to revisit your website. The cure is regular updating with fresh offers and new content. Many business websites have their own blog that covers relevant topics that visitors may find interesting and useful. Just because it's business mustn't mean it's got to be boring.
4. Broken Links
If the website is regularly maintained and updated, because of various changes in page URLs or other reasons, broken links are things that can happen. One of the most annoying things for visitors is following a link to a wrong page or seeing a ''page not found'', probably unless it's a very creative one. There can also be links from other websites that lead to yours and end up 404. However, maintenance of links is relatively easy, and there's an option of redirecting visitors from pages that no longer exist.
If the website is regularly maintained and updated, because of various changes in page URLs or other reasons, broken links are things that can happen. One of the most annoying things for visitors is following a link to a wrong page or seeing a ''page not found'', probably unless it's a very creative one. There can also be links from other websites that lead to yours and end up 404. However, maintenance of links is relatively easy, and there's an option of redirecting visitors from pages that no longer exist.
5. Lack Of Being Engaging
You should clearly show visitors what they must do in order to get what they need. Show them an easy way to solve their problems. Otherwise why would they visit your website again? Let your texts be simple and engaging, because this is where every word counts. Don't explain too long and get to the point at once. This will make it a pleasure to stay on your site a little longer and start a dialogue with you. Don't hesitate to place friendly calls to action on your pages. Never make it hard to contact you - the visitor mustn't be searching for these details page by page. It's also important to establish initial trust between you and a potential client, and it's what a website can do (for example, there can be guarantees and testimonials).
You should clearly show visitors what they must do in order to get what they need. Show them an easy way to solve their problems. Otherwise why would they visit your website again? Let your texts be simple and engaging, because this is where every word counts. Don't explain too long and get to the point at once. This will make it a pleasure to stay on your site a little longer and start a dialogue with you. Don't hesitate to place friendly calls to action on your pages. Never make it hard to contact you - the visitor mustn't be searching for these details page by page. It's also important to establish initial trust between you and a potential client, and it's what a website can do (for example, there can be guarantees and testimonials).
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