Why You Really Need to Engage a Marketing Agency to Grow Your Business

There is a saying that we use so often it is starting to become cliché, but the reason for this is that it is true. If you wanted to rewire your office, you would employ an electrician, if you had a dispute that ended up going to court, you would seek professional legal advice. Why? Because professionals always get better results for you. So when it comes to looking at the marketing of your business, why leave this to a fresh graduate with no experience? Again, would you want someone of this level to represent you in court? To get the best results, you need to employ someone with a high level of experience.

You may choose to hire a Marketing Director with years of experience. They will command a hire wage and for this you should expect a wealth of knowledge and a brilliant strategist. However, the problem with marketing is that in order to utilise the full marketing mix, you need to have knowledge and skills of several different disciplines. You need PR, SEO, graphic design, web design, copywriting, social media, telephone skills and email marketing skills as well as software to monitor the performance of every activity you do.

No matter how exceptional your Marketing Director is there is now ay they will have the ability to deliver all of the marketing mix, regularly, to the level that your business requires.

So do you need someone each of these disciplines? A PR Manager, an SEO specialist, a web and graphic designer as well as a team of people on the telephone? If the answer was yes, your wage bill would suddenly increase dramatically and this sort of team is more often than not, out of the reach of most small businesses.

So what is the solution?

The solution is to outsource your marketing to a talented marketing agency. Don't choose one that specialises in just one discipline though as this will leave you with the same problem. Look for one with experts in every discipline who will work on the right mix of marketing activities for your business. There primary aim, should be the same as your, to use marketing correctly in order to help your business grow.

Your marketing agency should ensure that every marketing activity should be tested and measured. If it is working and generating new qualified leads do more of it. If a particular activity is not working, adjust it. If it still isn't working, stop doing it. Test and measure and find the optimum marketing mix to ensure you reach your business growth targets.