Three Things To Must Know About Content Repurposing

What It Is

Defining and researching content repurposing gives me the understanding of how business process management works. I always had a vague idea about it, but didn't know the technical term for it. To begin this definition, let's talk about marketing. Suppose you have a product or idea, you definitely want to market it globally. You know you have to get your information out there in order for consumers to be aware of your product.

Now, we should all know a little about the basics of enterprise information strategy; you have to keep your content fresh and up-to-date to keep viewers and prospective buyers interested. This is where content repurposing comes in. You promote your existing content in various media forms to attract a variety of viewers. Rather than run yourself ragged blogging over and over, or tweeting every hour, re-vamp what you have. You don't necessarily have to create new content; just broadcast what you have to a wider audience!

How it Benefits Businesses

Good for SEO

Search engine optimization and content marketing strategy can be collaborated. Repurposing content is automatic because more SEO assets attract search traffic on a variety of themes.

Reach Customers Using Various Media Forms

Multi-channel marketing is the second link of content strategy. It aims at providing the content and kinds of media that viewers want to see in the places they want to see it.

Increase Retention and Perspective

Variety is the spice of life and keeping your content flow varied over time increases retention and impact while also creating the opportunity for you to 'voice' your content from different perspectives.

Effective Ways to Repurpose Content

Now that you have grasped the idea of content repurposing, the next thing you need to know is how to make it work. Below are some guidance to get you started.

Create blogs and articles from PowerPoint Presentations - PowerPoint Presentations converted to audio, or written media is a strategy used by many businesses. Think of all the material you can create by turning visual media into written media. The idea doesn't have to be limited to just blogs; it can extend to articles, video and graphical diagrams.

Aggregate email interviews - (responses you gave in blog post/article). If you have employees who give frequent interviews because of suggestions in media relations, or because they have a respected presence in the industry, the responses they give in the interviews can be aggregated into blog and/or articles. Don't publish your content before the blogger interviewing you has posted their piece. They may remove your comment entirely feeling you copied their story.

Change long articles into blogs - take those long articles and convert them to a series of blog posts. Give them a 'make-over' by adding unique content and summaries. Extend brief explanations by expanding on them - be voluble -take main points and expound on them.

Repurpose press releases - change these formal news pieces into conversational articles. Use a casual approach in the post and write as a blog post. Add links to supporting articles and outside information within the blog, or in the conclusion as foot notes. You can also place it at the end as recommended reading.